The benefits of hiring logo design pros are simple; you have a higher chance at getting a great logo with a better vision and direction. Not to mention, most designers specialize in different styles and techniques which means they can usually create what you're looking for quicker than doing the work yourself. If your company is looking for its next big break, then investing time and money into quality branding is always worth it!
Logo design pros often understand branding and the requirements associated with developing a great visual identity for products or services. They're also skilled at leveraging creativity that exemplifies--and reflects--their client's message, which is crucial for marketing materials like ads, brochures, or emails.